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Working Dog Wednesday- Jack Daniel the Boxer- Dog Actor and Agility Champ!

Working Dog Wednesday- Jack Daniel the Boxer- Dog Actor and Agility Champ!

If you were one of the 111 million Americans zoned into the Super Bowl this year, then you may already know this floppy-eared pup! Meet Jack Daniel, the multi-talented Boxer with incredible Agility skills, and happens to be Tom Brady's puppy! Well, that last part isn't entirely true, but Jack definitely stole the spotlight from the Patriots Quarterback, when they starred together in the recent Intel Super Bowl commercial.

He may not be an NFL superstar, but Jack Daniel has an impressive stack of awards himself, including a Master's Standard Silver at the American K9 Country, Preferred Agility Championship Title (PACH) Champion, a Qualifier for the 2016 American Kennel Club National Agility Championship, and has competed twice at the Westminster Kennel Club Agility Championships. Jack shines no matter where he is, and has a proud mom (and trainer) to share his story!


Jack Daniel recently placed 4th in Jumpers at the Westminster Kennel Club Agility Championships, Congrats! How did he learn to become so focused despite the distractions of large crowds? 

We ran at Westminster last year and the crowds were our undoing. I went away from it knowing what we needed to work on. It became my job as a trainer to make him feel comfortable in large crowds. I am very proud we met our goal. I rewarded him with high-value food for relaxed behavior in crowds.

Which activity does Jack love most?

Our favorite activity is playing tug with his Frisbee, shaping new tricks as a team, and napping on the couch together.


What is Jack Daniel's most impressive trick? I'm sure there are a lot of them! 

His most impressive trick might be being able to stay very still and calm for long periods of time... or maybe finding lost keys or objects. He loves tracking.

How did you get involved with Dog Acting in commercials and soap operas? How long has he been acting?

I posted a lot of our shaping and training videos online and an agent, who was a friend of a friend, saw them and wanted to know if we would be interested in commercial work. We have been working a little over a year. Our first commercial was a Super Bowl Ad last year as well! For Vince Camuto shoes, a high-end shoe company.

What is it like seeing your pup on TV, especially in a Super Bowl Ad? 

I don't really follow football so I had to read up on Tom Brady before going to the shoot. Even then I think I did not know what a big celebrity he was. It was not until afterward the realization came to me. He was a very nice guy and a dog person so that's all that mattered.

I try hard to be as professional as possible on set and get the job done. I only ask of Jack what he feels comfortable doing. It's work that is tons of fun! You get paid to play with your dog! Jack seems to never get tired of it or shut down. Always willing to work at the next challenge because I keep it fun! That's my job as his trainer, to find a way to make things work for him. Make it "ok,” and proof the environment or situation, I like that challenge. It's my job because I have the bigger brain (haha). Jack trusts me 100% and I can never compromise that.

Cheer them on this March at the AKC National Agility Championship in Perry, GA! Oh, and keep an eye out for Jack on TV! We love seeing everything Jack Daniel is up to on his Instagram page: @jack_daniel_boxer and Facebook: JackDanielBoxer! Thank you so much for taking the time to answer our questions for our Working Dog Wednesday story, we really appreciate it! Best of luck to you two at Nationals! Go Boxers! 

Feel free to share your Working Dog photos with us and maybe your pup will be featured as next week's Working Dog Wednesday! Tag us @impactdogcrates or use #impactpups #impactdogcrates!


- The Impact Dog Crates Crew